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That the famous trademark "ZHEN CHUAN"is fore-registered
is the "fraud"of foreign enterprise or our "apathy".
What lets ZHEN CHUAN when Mr.Yang-Lin ,the president of Tiang-su(province)ZHEN
CHUAN CO., confirmed "ZHEN CHUAN" trademark which
has run for many years is fore-registered by a foreign enterprise
just 3days ago from telphone, his feeling is as he be sprinkled
with a washbasin of cool water from his head to feet.
Jiang-Su (Province) ZHEN CHUAN Co.is a powerful private enterprise
from internal architectural enterprises ZHEN CHUAN C.o had tendered
for the construction of Dong-Fang-Ming-Zhu underground engineering
of Shanghai and transform engineering in Beijing Tian-An-Men
Square,etc.The enterprise fore-registering the trademark .ZHEN
CHUAN is the competitor of ZHEN CHUAN Co.of Jiang-Su Province,a
foreign enterprise.Recently,the two enterprises are in sharp
competition of inside and outside of markets.
Jiang-Su ZHEN CHUAN Co.is striving for the passing of International
Quality Certificate(ISO9000) ,at the same time, and is preparing
to construct the branch company in HongKong .Unfortunaly, ZHEN
CHUAN Co.forget to register, but the astute foreign enterprise
forestalled register the trademark.
Today is an era of "exploding commodity".The times
of attracting customers with a wine-flag had gone never to return
. Our choosing for commodity depengs greatly on the image identification
of producter , commodity and supplier providity service , which
is taken as "the face of commodity" figuratively in
Japan .Taday developed highly by commodity-economy, a famous
trademark is not only an important tool in market competition
,but also is great non-visible property . The value of the trademark
of Coca Cola is up to millions upon millionbs.The president
of Coca Cola Co.said that even if our whole factory were burnt
one night our factory were burnt one night our factory could
also rapidly stage a come back not based on its trademark, He
believed that it ws not false .
From the end of 70s to now , the governmene of China worked
out and mended several times 《The Trademark Law》, and《The Patent
Right》, 《The copyright》,ect.and founded a more complete legal
system for the protecting of Knowledge legal system for the
protecting of Knowledge-property right.
However ,the legislation deveploment is rapidly, but interal
enterprises reacted dully to it .The matter of fore-registering
famous trademark run for many years has happened over and over
again .
The Japaness is deeply in love for traditional Chinese medine
shop TONG-REN-TONG ,but the TONG-REN-TONG had never not thought
of registering. Finally, the trademark of TONG-REN-TONG was
fore-gistered by ,YUAN-REN-TONG Chinese medine of Japan ,so
that China TONG-REN-TONG lost a lot of international markets.The
famous WU-XING beer and WU-LONG tea (or OOLONG tea ) was subjected
to the same situation as above .
It is not a lot improving to protect the consciousness of
for many years ,so that someone greated many "black humors"
.
A firm of Shen-zheng city in Guang-zhou Province has flatly
reginstered a lot famous written trademark included "ZHENG-HONG",
"PHOENIX" and "YI-LI", "QIN-CHI",ect.in
the field of insurance and service, etc since 1995 , tatol 201
trademarks . Later , the firm entrusted the trademarks in open
marked price . Its bueger , in geregal ,is the enterprise fore-registered
its trademark.In a open letter , the firm said , "The aim
of the action is to let relative entenprises strengthen the
consciousness of protection trademark!".
The excessive enthusiasm for protection trademark provoked
the foro-registered enterprises . They jointly raised objections
and registered improper application to trademarks registered
by the firm of Shen-Zheng were removed . The relevant persons
considered that the aim of fore-registering trademark of the
firm of Shen-Zheng purely reaped colossal profits, which was
contrary to the priciple of the honest and credit. It belongs
to the unfair competition . but ,the relevant enterprises should
also be paid attention to because China national Inductrial-Commercial
Bureau provides the protection only at home .
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